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Social Media and its impact on Fashion in 2023

#Social Media and its impact on Fashion #Social Media impact on Fashion #impact on Fashion

Are you scrolling through social media right now? Did you come across this article while you were mindlessly looking up things online? Since the early 2000s, the social media scene has grown by leaps and bounds. In just over two decades media and communication has changed the way we view the world and society as a whole.

With how fast information travels these days, it is a no-brainer that social media has impacted the world of fashion greatly. Advertisements of various brands have made their appearance through social media. It has proven to be a boon for the fashion industry. However, there have been negative impacts as well. Excess of anything is harmful. This applies to social media too.

Though social media has helped small brands get the recognition they deserve, and made fashion more accessible. However, style and fashion have become more mainstream, with people following trends mindlessly. The trend culture has undoubtedly affected the creativity of people. Fashion used to be an embodiment of self-expression, grace, and innovation; but now it is just a bunch of people blindly following the latest social media trends.

For models and influencers, social media has shown a positive response, i.e., it has become easier to engage with the audience and their fans. There has been a rise in fast fashion recently. However, social media has also pushed out content by artists, fashion enthusiasts, and models regarding sustainable fashion.

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Influence of social media on the fashion industry

Growth of trends

The rise of social media platforms such as Instagram, Youtube, and Tik Tok has changed the way the audience has access to the latest fashion trends. With trends changing every 3–4 months, fast fashion is thriving. Gone are the days when fashion lovers had to skim through magazines to find out the latest trends in the industry. Now we can look up various trends with just a quick Google search.

Due to the growth of trends, there has been a rise in fast fashion. More trends equal more marketing, more consumers, and the mass production of clothes. Exposure through social media has helped designers and brands cater to consumers’ preferences. But it has a detrimental effect on the environment. There has been a considerable decrease in people opting for sustainable choices of clothes.

Rise in marketing

Social media has proved to be a great source of marketing for brands. Before the rise of digital media, brand marketing was done through magazines, newspapers, televised runway shows, advertisements, and word of mouth. Now it is easier for brands to reach a higher consumer audience through various marketing tactics.

The algorithm prioritizes posts that are ranking high and pushes them to a larger audience. Fashion influencers and insta models take the reign when it comes to playing with the algorithm. Any fashionable outfit that garners attention is promoted to a larger group of people who then share or buy those particular products. This creates a domino effect where the social media algorithm promotes the post, then the reach increases, which ensures a larger audience interaction and more purchases of products, thereby increasing the brand’s revenue in sales.

Career paths as “fashion influencers”

A career path that has bloomed with the rise in social media. Fashion influencers have made their presence known all over Instagram, Facebook, Youtube, and Tik Tok. Many well-known and lesser-known brands reach out to these social media influencers to market their product. Any influencer account with a good number of followers can grow its own brands or endorse other brands. High-paying celebrities and models become brand ambassadors as well.

Everyone has come across pages of insta models, celebrities, and fashion influencers who post pictures wearing comfy, beautiful, and chic designer pieces. If the marketing is successful, there’ll be a considerable rise in sales of that particular outfit. A lot of accounts give tips and tricks to maintain sustainability as well.

impact on Fashion

Faster access and reach of fashion-related news

The latest fashion-related news can be seen or read online. Be it fashion tips & tricks, outfit inspos, the latest fashion industry promos, trends, etc., you can look up anything through social media.

The internet is a powerful tool. However, with access to information being easy and extremely vast, a lot of misinformation can be spread online without many consequences. Any fashion-related news, no matter how positive or negative can be accessed. Fashion and style can be influenced by this. Any fashion-related post that gains traffic goes on to become a viral post or trend. Brands have been utilizing these strategies to promote their latest collections, runway shows, etc.

Improving brand-customer relationships

Undoubtedly social media has improved the relationship between brands and their customers. Due to the fast access to information, brands are now able to provide better online customer services. For customers, it is now easier to raise their queries regarding any product. The increase in transparency between fashion brands and customers has improved networking and marketing tremendously.

Now customers can interact with various brands that cater to their likes and dislikes. More brand interaction means more engagement and participation of the customers.

#Social Media and its impact on Fashion #Social Media impact on Fashion #impact on Fashion

Social Media and its impact on Fashion

Online shopping

Compared to the past decade, now, online shopping has become more accessible and easier. Small brands are utilizing the power and reach of social media to market their products. Whilst well-known brands and fashion houses are successfully gaining a larger following. We now have access to many brands and their products at the tip of our hands.

Online shopping through social media has seen its fair share of ups and downs. However, there has been a steady growth in sales through online shopping in the past 2 or 3 years. It is much easier to buy things now by directly clicking on the link of the clothing website or by going through the assortment of items using various apps.

Social Media impact on Fashion
Social Media impact on Fashion


What social media is most used for Fashion?

Instagram, Tik Tok, and Facebook are some apps that are used for Fashion

What social media is used for style inspiration?

Pinterest and Instagram.

Will the world of Fashion continue to grow through social media?

Taking the positive response of the past 3–5 years into consideration, we can say that social media will continue to help the fashion industry grow and be more accessible.

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